Tata Swach wins Sniff award for new product innovation at
LeapVault Change Leadership Awards 2010
Recently launched low cost water purifier Swach from Tata Group is another great product for mass.
It will surely not only create awareness about drinking clean water but also make it affordable to buy.
There are already many water purifiers from different companies but none is less than 1000 Rs.
But TataSwach (means Clean) comes for Rs 799 only. It doesn’t require energy or running water.
It has a replaceable filter Swach that cost Rs. 1 per day for a family of five. Launched by
Mr. Ratan Tata with the saying “Safe Drinking (Swatch Pani) is the most basic need of human beings.
The social cost of water contamination is already enormous.
” Tata Swatch has been developed by collaboration of Group of Tata companies-
Tata Chemicals, TCS, Titan Industry. 14 patents have been filed for the technology and product.
Tata Swach will be available in two versions priced at Rs 749 and Rs 999. The cost of the
filter is Rs 299 and it has the capacity to filter 3000 litres of water. Tata Swach filter uses
commonly available materials like rice husk ash, cement and pebbles and bound with microscopic
silver particles that kill the bacteria responsible for 80 per cent of waterborne diseases, colour,
odour and micro-organisms.
But main question is how many of us know what are TDS and contaminations? Why we need to
have a water purifier and which one (Pre filter, UV Purification, Reverse Osmosis, Candle filter)?
In short- we should drink water which is about 50 ppm in TDS (total dissolved solids). Anything
above 750-1000 means your water is very contaminated. But apart from considering TDS, make
sure there is no heavy metal in it. Reverse Osmosis removes dissolved solids of and above the size
0.0009-0.007 microns.
Water purification Market in recent years has caught the attention of multinationals.
Hindustan Unilever launched Pureit in 2005, while Philips India launched Philips Intelligent
Water Purifier in 2007. But Aquaguard continues to be the leader in this category,
where the penetration of water purifiers is a mere 2.5 %. (Source TOI)
As of now the cheapest water purifier in market are Hindustan Unilever-Pureit for Rs 2000 and
Eureka Forbes-AquaSure, 1750 Rs. and Tata Swatch is for only 799 INR.
